Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research
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DOI: 10.1080/1553118x.2019.1666398
Abstract: ABSTRACT Recently, the field of strategic communication has been criticized for lacking a coherent theoretical synthesis. Recognizing that strategic communication is a sub-discipline of communication science, we study how the field is anchored in the… read more here.
Keywords: theories strategic; strategic communication; communication science; communication ... See more keywords