Articles with "theory affect" as a keyword



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Understanding Promotional Service Interactions through Social Exchange Theory of Affect

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Published in 2017 at "Journal of Promotion Management"

DOI: 10.1080/10496491.2017.1297985

Abstract: ABSTRACT Dyadic commercial relations during service interactions are not possible without exchange of emotions between the interactional partners. The study theorizes social exchange theory of affect and explores triggers of emotions from customers and service… read more here.

Keywords: service interactions; social exchange; exchange theory; theory affect ... See more keywords