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Published in 2018 at "Health Communication"
DOI: 10.1080/10410236.2018.1461586
Abstract: ABSTRACT The current study tests the predictions of the theory of normative social behavior (TNSB) in a hand-washing context in a Korean sample and extends the theory to examine the role of perceived publicness, a…
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Keywords:
theory normative;
normative social;
social behavior;
hand washing ... See more keywords