Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2021.1922489
Abstract: Sport brand management has become an increasingly strategic process, yet most scholarly attention has been focused exclusively on men’s sport. This study contributes to knowledge surrounding women’... read more here.
Keywords: seeing things; sport; exploring unique; things differently ... See more keywords
Non-lysine ubiquitylation: Doing things differently
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Molecular Biosciences"
DOI: 10.3389/fmolb.2022.1008175
Abstract: The post-translational modification of proteins with ubiquitin plays a central role in nearly all aspects of eukaryotic biology. Historically, studies have focused on the conjugation of ubiquitin to lysine residues in substrates, but it is… read more here.
Keywords: ubiquitylation things; non lysine; ubiquitylation; lysine ubiquitylation ... See more keywords