Senior citizens' perspective on the value offerings of third place via customer to customer (C-2-C) engagement
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DOI: 10.1108/jsm-08-2014-0269
Abstract: Purpose The purpose of this paper is to offer a framework of third-place value offering that explains how specific consumer groups’, senior citizens, customer-to-customer engagement in third places can develop their value experiences. Design/methodology/approach Data… read more here.
Keywords: third place; third places; value; customer ... See more keywords
The Third Place Game
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DOI: 10.1177/1527002519859415
Abstract: We study an elimination tournament with four contestants, each of whom has either a high value of winning (a strong player) or a low value of winning (a weak player) and these values are common… read more here.
Keywords: third place; game; game third; place game ... See more keywords