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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1046887
Abstract: This study gives a critical examination of the performances of three top key opinion leaders (KOLs) on social media in China to explore whether gender serves as an important social factor in their interaction with…
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Keywords:
social media;
three top;
key opinion;
opinion leaders ... See more keywords