Country image appraisal: More than just ticking boxes
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DOI: 10.1016/j.jbusres.2019.09.004
Abstract: Abstract Current academic research almost unquestionably adopts an attitudinal measurement approach to assess the image of a country using standardized rating scales. This study revisits the image construct and proposes an alternative approach for assessing… read more here.
Keywords: image; country image; appraisal ticking; ticking boxes ... See more keywords