EXPLORING THE TIKTOK INFLUENCES ON CONSUMER IMPULSIVE PURCHASE BEHAVIOUR
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DOI: 10.33736/ijbs.5600.2023
Abstract: TikTok is one of the most widely used platforms popular among young adults and teenagers and had over 800 million monthly active users in 2020. TikTok enjoys significant user acquisition growth with a rise in… read more here.
Keywords: influences consumer; impulsive purchase; purchase behaviour; tiktok influences ... See more keywords