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Published in 2019 at "Journal of Marketing Research"
DOI: 10.1177/0022243719827967
Abstract: Cognitive linguistic studies have found that people perceive time to be intertwined with space. Western consumers, in particular, visualize time on a horizontal spatial axis, with past events on the left and future events on…
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Keywords:
spatial representation;
time;
time spatial;
mapping time ... See more keywords