Trends in Urological Direct‐to‐Consumer Advertising during Prime‐Time Television News Programs
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DOI: 10.1016/j.urpr.2016.03.005
Abstract: Introduction: The purpose of this study is to characterize contemporary trends in direct‐to‐consumer advertising of urological pharmaceutical products on American prime‐time television programs. Television is the highest expenditure segment of the consumer drug marketing industry.… read more here.
Keywords: time television; advertising; consumer; television ... See more keywords