Responding to a Health Crisis on Facebook: The Effects of Response Timing and Message Appeal
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DOI: 10.1016/j.pubrev.2020.101909
Abstract: Abstract This study examined the effects of timing and message appeal of a crisis response on organizational perceptions and behavioral intentions on social media. Using a health crisis scenario, a 3 (one hour vs. one… read more here.
Keywords: health crisis; response; message appeal; timing message ... See more keywords