Inferring Social Influence of Anti-Tobacco Mass Media Campaign
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DOI: 10.1109/tnb.2017.2707075
Abstract: Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users’ changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television… read more here.
Keywords: tobacco; mass media; social influence; anti tobacco ... See more keywords