A Mixed Methods Inquiry into the Role of Tom Hanks' COVID-19 Social Media Disclosure in Shaping Willingness to Engage in Prevention Behaviors.
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DOI: 10.1080/10410236.2020.1871169
Abstract: Given the vast amounts of COVID-19-related messages flooding mediated and interpersonal communication channels during the global pandemic, celebrity COVID-19 disclosures offer rare opportunities to cut through message fatigue and apathy and garner the attention of… read more here.
Keywords: social media; mixed methods; tom hanks; disclosure ... See more keywords