Brand Appearance in Chinese and American Top-Grossing Commercial Movies: A Comparison
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DOI: 10.1080/10496491.2017.1297975
Abstract: ABSTRACT The study investigated different visual and audio factors of product placement in American and Chinese movies by analyzing top-grossing movies of the past decade. Forty movies were selected and analyzed. The results indicated major… read more here.
Keywords: top grossing; product; brand; chinese movies ... See more keywords
Tobacco Use in Top-Grossing Movies — United States, 2010–2016
Sign Up to like & getrecommendations! Published in 2017 at "MMWR. Morbidity and Mortality Weekly Report"
DOI: 10.15585/mmwr.mm6626a1
Abstract: The Surgeon General has concluded that there is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young persons (1). The more youths see smoking on screen, the… read more here.
Keywords: tobacco; grossing movies; top grossing; rated movies ... See more keywords