Sign Up to like & get
recommendations!
2
Published in 2022 at "Journal of Marketing"
DOI: 10.1177/00222429221127927
Abstract: Online review platforms often present reviews from both critics and general users. In this research, the authors propose a measure called “topic consistency” to capture the degree of overlap between critic and user review content.…
read more here.
Keywords:
consistency;
topic consistency;
critic user;
movie ... See more keywords