Identifying research topics in marketing science along the past decade: a content analysis
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DOI: 10.1007/s11192-018-2851-2
Abstract: In recent years, how marketing science is conceptualized has changed, as have the methods through which data are investigated. This reconceptualization is making a significant impact on the most important topics of this discipline. Here,… read more here.
Keywords: marketing science; research; topics marketing; marketing research ... See more keywords