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Published in 2019 at "Urban Geography"
DOI: 10.1080/02723638.2018.1511191
Abstract: ABSTRACT The selling of naming rights to corporate sponsors has led urban policymakers to increasingly view the identities of public places as rent-generating assets to fund urban infrastructure. Yet few scholars have critically analyzed this…
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Keywords:
naming rights;
winnipeg;
toponymic commodification;
turn brand ... See more keywords