Unveiling the impact of ChatGPT on travel consumer behaviour: exploring trust, attribute, and sustainable-tourism action
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DOI: 10.1080/13683500.2024.2355556
Abstract: ABSTRACT This study examines the influence of ChatGPT on tourist behaviour using complexity theory. Factors such as media richness, anthropomorphism, trust in ChatGPT, and trust in online travel agencies are investigated to understand their effects… read more here.
Keywords: tourism; sustainable tourism; trust; tourism action ... See more keywords
Towards sustainable tourism for Ikare: the role of the Tourism Action Club
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DOI: 10.1108/whatt-10-2019-0064
Abstract: This paper aims to promote the development of a form of tourism product that can help to promote economic development at Ikare.,The study was conducted at Ikare using a qualitative approach. Tourism assets were identified… read more here.
Keywords: tourism; action club; tourism action; ikare ... See more keywords