Evaluation of key factors for service experience: A comparison of tourism factories and international tourism hotels
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DOI: 10.1177/1354816619840099
Abstract: When building successful service experience, service providers have to consider multiple factors from a multi-element standpoint. This study aims to establish a new conceptual model for key factors affecting service experience and determine the influential… read more here.
Keywords: tourism factories; key factors; service; service experience ... See more keywords
The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan
Sign Up to like & getrecommendations! Published in 2019 at "Sustainability"
DOI: 10.3390/su11041041
Abstract: Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing… read more here.
Keywords: service innovation; marketing; tourism factories; experiential marketing ... See more keywords