Understanding Combined Health and Business Risk Behaviour: Small Tourism Firm Owners Reopening Amid COVID-19 in Pingyao, China
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DOI: 10.3390/bs12100358
Abstract: This study explores the psychological factors affecting small tourism firm (STF) owners’ decision making about reopening businesses in the midst of COVID-19 based on protection motivation theory and the theory of planned behaviour. The data… read more here.
Keywords: business; small tourism; amid covid; tourism firm ... See more keywords