From netnography to segmentation for the description of the rural tourism market based on tourist experiences in Spain
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DOI: 10.1016/j.jdmm.2020.100549
Abstract: Abstract This study aims to offer a basis for developing appropriate response strategies through understanding tourists’ natural perceptions related to their rural tourism experiences and the characteristics of the rural tourism market segments. To achieve… read more here.
Keywords: rural tourism; tourism market; market based; segmentation ... See more keywords
Health tourism in a developed country with a dominant tourism market: the case of the United States’ travellers to Canada
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DOI: 10.1080/13683500.2020.1724081
Abstract: ABSTRACT Health tourism is a booming billion-dollar business, which has attracted the attention of academia and industry. Most of the research conducted on health tourism has been conceptual or has mainly focused on health tourism… read more here.
Keywords: tourism; dominant tourism; health tourism; tourism market ... See more keywords
The Russian hospitality and tourism market
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DOI: 10.1108/whatt-04-2018-0028
Abstract: This paper aims to review the contributions made to the strategic question about the challenges and opportunities driving the Russian tourism and hospitality market as it becomes more diverse with new destinations.,Based on the strategic… read more here.
Keywords: tourism; tourism market; hospitality tourism; hospitality ... See more keywords
Can tourism market diversification mitigate the adverse effects of a blockade on tourism? Evidence from Qatar
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DOI: 10.1177/13548166211070742
Abstract: This study examines the effects of an unfavorable political event or environmental hostility, namely, a blockade affecting international tourist inflows, and how tourism market diversification (TMD) could mitigate the adverse effects in the case of… read more here.
Keywords: adverse effects; mitigate adverse; diversification; market diversification ... See more keywords