The 6th Advances in Hospitality and Tourism Marketing and Management Conference
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DOI: 10.1080/13032917.2016.1219839
Abstract: Organized by Sun Yat-sen University in partnership with Washington State University, the 6th Advances in Hospitality and Tourism Marketing and Management Conference was held in Guangzhou Baiyun Int... read more here.
Keywords: marketing management; hospitality tourism; 6th advances; management conference ... See more keywords
7th Advances in Tourism Marketing Conference (ATMC)
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DOI: 10.1080/13032917.2017.1411426
Abstract: The Seventh Advances in Tourism Marketing Conference – ATMC – was held from September 6 to 9 2017, at the Idou Anfa Hotel & Spa, in Casablanca, Morocco. The co-chairs were Metin Kozak, Dokuz Eylul… read more here.
Keywords: marketing conference; advances tourism; conference atmc; tourism marketing ... See more keywords
Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran:
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DOI: 10.1177/0047287520981141
Abstract: Prior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect ... read more here.
Keywords: characteristics self; validation; self validation; stimulus characteristics ... See more keywords