Exploring the effect of use contexts on user engagement toward tourism short video platforms
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DOI: 10.3389/fpsyg.2022.1050214
Abstract: With tourism short video platforms’ increasingly fierce competition, retaining existing users and improving engagement has taken on greater theoretical and practical significance. Based on the self-system model of motivational development, this study, involving an empirical… read more here.
Keywords: tourism short; use contexts; short video; video platforms ... See more keywords