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Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2016.04.004
Abstract: Abstract A tourism destination's slogan is an important tool in the development of its national brand. However, few studies have focused on this issue. Therefore, the main purpose of this paper is to examine the…
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Keywords:
tourism;
slogans top;
tourism slogans;
top tourism ... See more keywords