The ties that bind: an attachment theory perspective of social bonds in tourism
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DOI: 10.1080/13683500.2019.1677571
Abstract: ABSTRACT The management of personal business-to-business (B2B) relationships is an important yet under-researched issue in tourism. Social bonds which develop for a business partner when individuals work together can impact positively on maintaining the relationship… read more here.
Keywords: tourism; social bonds; attachment theory; business ... See more keywords