A holistic perspective to predict yoga tourists’ revisit intention: An integration of the TPB and ECM model
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DOI: 10.3389/fpsyg.2022.1090579
Abstract: Introduction The purpose of this study is to empirically investigate the pattern of visitors’ revisiting behavioral intention via the innovational approach of Theory of Planned Behavior (TPB) and the Expectation Confirmation Theory (ECT). Methods This… read more here.
Keywords: intention; tourism visitors; direct effect; expectation confirmation ... See more keywords