A linguistic analysis of the official tourism websites of the seventeen Spanish Autonomous Communities
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DOI: 10.1016/j.jdmm.2018.01.007
Abstract: Abstract The aim of this paper is to research the linguistic strategies used in the official tourism websites of the seventeen Spanish Autonomous Communities for destination management, marketing and branding. The seventeen webpages have been… read more here.
Keywords: tourism; websites seventeen; official tourism; analysis ... See more keywords
Evaluating state tourism websites using Search Engine Optimization tools
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DOI: 10.1016/j.tourman.2019.01.019
Abstract: Abstract Applying Search Engine Optimization (SEO) tools such as TrafficEstimate and Twitter Search, Google Trends, Alexa, SimilarWeb, SEMRUSH, SEO Analyzer, and Moz-Open Site Explorer; this research comparatively evaluates tourism websites of the government of India… read more here.
Keywords: tourism; engine optimization; state; tourism websites ... See more keywords