Tour leader likeability and tourist citizenship behaviours: mediating effect of perceived value
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DOI: 10.1080/13683500.2020.1849044
Abstract: ABSTRACT Tourist citizenship behaviours play a crucial role in the cocreation of tourism experience, yet few studies have determined the antecedent variables affecting such behaviours. The present study investigated the association between tour leader likeability… read more here.
Keywords: perceived value; citizenship behaviours; tourist citizenship;