Segmentation based on attitude: a cultural tourist dichotomy
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DOI: 10.1080/13032917.2024.2322621
Abstract: ABSTRACT A segmented approach is more effective in cultural tourism destination marketing. This article segments cultural tourists based on attitude and analyses their differences. The study sample consists of 200 tourists visiting Goa. Factor analysis… read more here.
Keywords: cultural tourist; based attitude; tourist dichotomy; attitude cultural ... See more keywords