Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2016.04.005
Abstract: Abstract Rural tourism in Spain has developed intensively in recent years and although this branch of tourism is now well established, it still faces some challenges that causal marketing research can address. Tourism destinations now… read more here.
Keywords: tourism; destination; loyalty; tourist loyalty ... See more keywords
Understanding the influence of user-generated content on tourist loyalty behavior in a cultural World Heritage Site
Sign Up to like & getrecommendations! Published in 2021 at "Tourism recreation research"
DOI: 10.1080/02508281.2021.1913022
Abstract: The emergence of social media has revolutionized tourists’ decision-making processes and behaviours. This study focuses on the effect of user-generated content (UGC) on tourist loyalty behaviour by... read more here.
Keywords: user generated; generated content; tourist loyalty;