A touristic tale of four cities on instagram
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Vacation Marketing"
DOI: 10.1177/13567667221078246
Abstract: Social media has become a basic source of information for visitors and its capacity to generate interest in touristic destinations gains relevance. This paper identifies elements capable of generating greater user engagement with the official… read more here.
Keywords: four cities; touristic tale; tale four; engagement ... See more keywords