Joint service, pricing and advertising strategies with tourists’ green tourism experience in a tourism supply chain
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DOI: 10.1016/j.jretconser.2021.102563
Abstract: Abstract We consider the supply chain in the tourism industry, in which tourists are susceptible to the tourists' green tourism experience when they make purchase decisions for a green tourism product. Our research considers a… read more here.
Keywords: tourism; tourists green; supply chain; green tourism ... See more keywords
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective
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DOI: 10.1177/13567667231178328
Abstract: In the context of tourists’ eco-friendly consumption behavior, this study examines the effects of materialism and the cardinal variables in the norm activation model (NAM; i.e. awareness of consequences, ascription of responsibility, and moral norms)… read more here.
Keywords: materialism; green purchase; tourists green; purchase behavior ... See more keywords