Exploring tourists’ social identities in a similar-others destination: the case of Chinese tourists in North Korea
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DOI: 10.1108/tr-11-2022-0593
Abstract: Purpose This study aims to contribute to social identity theory in tourism by exploring the reflections of Chinese tourists visiting North Korea and how they negotiate their intergroup identity in this similar-others destination. Design/methodology/approach Data… read more here.
Keywords: similar others; tourists social; north korea; chinese tourists ... See more keywords