Tournaments of Destruction: Consumers Battling for Visibility
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DOI: 10.1093/jcr/ucaf011
Abstract: This research introduces tournaments of destruction, defined as staged and ritualized social performances involving entertainment and competitive rivalry in which consumers destroy valued material objects before a focused gathering. The conceptualization of tournaments of destruction… read more here.
Keywords: tournaments destruction; destruction consumers; social performance; consumers battling ... See more keywords