Older consumers’ positive word-of-mouth toward m-banking: evidence from an emerging market
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Science and Technology Policy Management"
DOI: 10.1108/jstpm-06-2023-0103
Abstract: Purpose Mobile banking (or m-banking) has become an inseparable part of the modern finance model. Its success relies on customers’ affective responses and behavioral decisions. This study aims to examine the important determinants of positive… read more here.
Keywords: value; toward banking; older consumers; positive word ... See more keywords