Influence of augmented reality on shopping behavior
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DOI: 10.1108/md-02-2022-0136
Abstract: PurposeDigital technologies emerged as innovative avenues for launching new products, advertising brands, increasing customer awareness and thus leaving a remarkable impact on the online marketplace. The present study analyzed the effects of crucial antecedents of… read more here.
Keywords: commerce; based commerce; commerce websites; influence augmented ... See more keywords