CONSUMER ATTITUDES TOWARD CAUSE-RELATED PRODUCTS: A STUDY OF JAPANESE CUSTOMERS AND BENEFICIARY-MADE ITEMS
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DOI: 10.33736/ijbs.5615.2023
Abstract: Much research has been done on cause-related marketing activities implemented by for-profit businesses. However, researchers seem to neglect that the beneficiaries make specific products used in cause-related campaigns, and for-beneficiaries organizations also run specific campaigns.… read more here.
Keywords: related marketing; attitudes toward; toward cause; cause ... See more keywords