Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers’ attitudes toward the company
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DOI: 10.1016/j.jretconser.2017.04.002
Abstract: Consumers are placing increasing importance on the social responsibility of firms when making purchase decisions. Nonetheless, corporate irresponsibility has become more prevalent in the corporate world. Through corporate social responsibility (CSR), companies can showcase their… read more here.
Keywords: consumers attitudes; company; toward company; attitudes toward ... See more keywords