Antecedents of consumer attitudes’ toward corporate blogs
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DOI: 10.1108/jrim-08-2017-0075
Abstract: Purpose The purpose of this study is to examine the antecedents of consumers’ attitude toward corporate blogs. The antecedents include credibility, involvement and attitude toward the corporation. Blog is one marketing communications tool that has… read more here.
Keywords: blog; attitude toward; corporate blogs; toward corporation ... See more keywords