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Published in 2021 at "Journal of International Consumer Marketing"
DOI: 10.1080/08961530.2021.1961335
Abstract: Expanding cross-cultural social interaction regardless of whether it is real or virtual makes consumers become interested in different cultures, thereby increasing the number of consumers with posi...
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Keywords:
influence consumer;
consumer;
toward foreign;
affinity toward ... See more keywords
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Published in 2022 at "Chinese Journal of Sociology"
DOI: 10.1177/2057150x211072961
Abstract: Previous studies have provided various explanations for people's attitudes toward foreign countries, but we still know very little about causal mechanisms of attitude formation. In this study, we propose that stereotypes play an important role…
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Keywords:
attitudes chinese;
foreign countries;
attitudes toward;
stereotype contents ... See more keywords