What drives people's intention toward live stream broadcasting
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DOI: 10.1108/oir-10-2020-0466
Abstract: The study aims to examine the relationships among personality traits (i.e. the Big Five personality traits and locus of control), self-perceived facial attractiveness, motivations (i.e. intrinsic and extrinsic motivation) and intention toward live stream broadcasting.… read more here.
Keywords: toward live; control; live stream; stream broadcasting ... See more keywords