Which sources matter? Investigating the impact of diverse information sources on Gen Z consumers’ attitudes and purchase intentions toward luxury fashion brands
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DOI: 10.1108/apjml-04-2025-0587
Abstract: This study aims to examine how Gen Z consumers utilize external information sources –such as interpersonal, media, social media and marketing-dominated sources – and how these sources influence their functional attitudes (social-adjustive, value-expressive, hedonic and… read more here.
Keywords: information; toward luxury; information sources; intentions toward ... See more keywords