Social media marketing: Comparative effect of advertisement sources
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DOI: 10.1016/j.jretconser.2017.11.001
Abstract: This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's… read more here.
Keywords: media marketing; social media; advertising value; value ... See more keywords