Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory
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DOI: 10.1108/apjml-05-2017-0100
Abstract: Counterfeiting is a large business involving the manufacturing or distribution of imitation goods. The purpose of this paper is to develop an integrated research model that combines neutralisation theory and perceived risk theory to explain… read more here.
Keywords: risk; intention towards; purchase intention; towards counterfeit ... See more keywords