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Published in 2017 at "Australian Journal of Telecommunications and the Digital Economy"
DOI: 10.18080/ajtde.v4n4.69
Abstract: Today Australia's telecommunications market is strongly contested. Competitors with highly skilled, experienced and focused marketing teams battle for market position, market share and profit growth. This has not always been so. Telecom Australia was established…
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Keywords:
towards customer;
customer leadership;
sales force;
market ... See more keywords