I do not want to set my own price! Indirect effects of emotions and moderation effects of skepticism explain reduced use intentions towards participative pricing models
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DOI: 10.1371/journal.pone.0275499
Abstract: Participative pricing models (i.e., auction, reverse auction, pay-what-you-want) have grown in importance compared to classical, non-participative pricing models (i.e., fixed price, discount). This study examined (1) relative use intentions regarding different (non-) participative pricing models,… read more here.
Keywords: pricing; use intentions; participative pricing; towards participative ... See more keywords