Exploring consumer purchase intentions towards traceable minced beef and beef steak using the Theory of Planned Behavior
Sign Up to like & getrecommendations! Published in 2018 at "Food Control"
DOI: 10.1016/j.foodcont.2018.03.035
Abstract: Abstract Recently, traceability labels with a quick response (QR) code have been printed on product packaging to help consumers easily access traceability information through their smart phones. We analyzed consumer (n = 616) attitudes and purchase intentions… read more here.
Keywords: purchase; beef; minced beef; towards traceable ... See more keywords