Online Impulse Buying Behaviour of Indian Small Town Consumers : Scale Development and Validation
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DOI: 10.17010/ijom/2021/v51/i5-7/161647
Abstract: E-commerce companies have started betting big on small towns to look for business opportunities, having a large customer base, and focusing on making customers to buy online as much as possible. Therefore, the study aimed… read more here.
Keywords: small town; town consumers; buying behaviour; buying ... See more keywords