Applicability of eye trackers in marketing activities related to historical monuments. Comparison of experts’ predictions and visual reactions of non-professionals
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DOI: 10.1016/j.culher.2021.02.004
Abstract: Abstract The tests presented in the paper stemmed from the claims of a large portion of experts dealing with conservation of monuments, according to which applying eye trackers in the process of architectural heritage management… read more here.
Keywords: marketing activities; eye trackers; eye; applicability eye ... See more keywords