Content analysis of web-based narrative for Fair Trade apparel
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DOI: 10.1080/17543266.2016.1253792
Abstract: ABSTRACT In an industry where human rights abuses are rampant, Fair Trade (FT) apparel promises alternative consumption that addresses these concerns with clear principles. However, critics of FT marketing question whether methods for reaching consumers… read more here.
Keywords: fair trade; content analysis; apparel; identity ... See more keywords